Turning Experience into Influence
Tourism Authority curates immersive media and trade trips that forge authentic connections between destinations and the voices that shape travel trends.
No brochure can compete with lived experience
That's why our media and trade trips are designed to do more than showcase — they immerse. We invite journalists, influencers, tour operators, and key industry players into thoughtfully crafted itineraries that bring a destination's story to life from the inside out.
The result: earned media, trusted partnerships, and lasting visibility.
Two Powerful Formats, One Clear Mission
Whether we're working with the press or the trade, every trip is crafted to generate lasting impact for your destination.
Stories That Reach Millions
Tailored experiences for top-tier travel journalists, editors, and content creators — curated to generate meaningful, organic coverage across digital, print, and social platforms.
Includes:
- Custom itinerary planning
- Editorial angle development
- Host coordination
- Press kits and follow-up strategy
Relationships That Convert
Relationship-building experiences that position your destination for long-term success with travel agents, tour operators, and wholesalers.
Includes:
- Strategic participant selection
- Itinerary aligned to key product verticals
- On-ground activation support
- Post-trip partner engagement plans
Experience a Sample Trip
Click each day to explore the full itinerary — with visuals and curated media moments.
Hosted by cultural ambassadors, guests arrive to a curated welcome reception at one of the destination's most iconic heritage locations. First impressions set the tone — and this is unforgettable.
Morning exploration through authentic neighborhoods followed by a hands-on culinary workshop with local chefs. Participants generate rich content as they discover the destination's soul through food and craftsmanship.
A full-day scenic excursion engineered for visual storytelling — designed with photo and video content creation in mind. Every stop is a potential cover story or viral moment.
Strategic roundtable sessions with destination stakeholders followed by an elegant farewell dinner — converting experience into advocacy, and new contacts into lasting partners.
"Our FAM trip with Tourism Authority transformed our exposure. The press coverage was immediate and international — but more importantly, it was deeply aligned with who we are."— Director of Tourism, Client Destination
Authenticity Drives Advocacy
Right Story, Right Storyteller
We focus on pairing the right stories with the right storytellers — maximizing relevance, reach, and resonance for every destination we represent.
Global Network, Local Insight
Our relationships with 80+ global press outlets and hundreds of trade professionals mean your destination gets the right eyes and voices, every time.
Measurable, Lasting Impact
From earned media coverage to long-term trade partnerships, every trip is designed to deliver ROI — both immediately and over the long term.
Results That Speak For Themselves
of hosted media generate coverage within 6 weeks
global press outlets engaged through Tourism Authority
of trade attendees convert to destination partners post-trip
average ROI on destination-hosted trips
A Global Footprint of Influence
Hover over destination pins to explore trip outcomes, impressions, and coverage generated worldwide.
Experience Through Their Eyes
Professional photography from hosted trips — featuring press moments, itinerary highlights, and storytelling in action.
Iceland Press Expedition — 14M Impressions
Asian FAM Tour
Luxury Hospitality Showcase
Cultural Heritage Series
Content Creation Workshop
Make Your Destination Unforgettable
Let's curate an experience they'll never stop talking about. From the first itinerary brief to the final coverage report — we handle everything.