In a world where experience outweighs geography, destination branding must move beyond the ‘where’ and speak to the ‘why.’
Marketing. Advertising. Earned Media. Public Relations.
WELCOME TO TOURISM AUTHORITY
Connecting people and places worldwide. We create iconic solutions, solutions designed to meet the test of time through integrated use of the Media Art’s Spectrum.
Our approach is Unique
Employing proprietary analytic methods to anticipate trends and develop tailored, site specific programs. Our exclusive Public Relations campaigns provide farsighted solutions for increasing tourist activity and promoting cultural understanding.
After our in-depth assessment, we deliver programs in the Media Arts and digital GTA transforms old perceptions, creates new allure and generates ideal global experiences for even the most seasoned travelers.
Your Destination's Journey
A comprehensive approach that walks you through five strategic stages
Insight
Deep-dive research and stakeholder alignment
Insight
Deep-dive research and stakeholder alignment
Identity
Brand development and messaging
Activation
Campaigns and media outreach
Engagement
Global trade and press relations
Growth
Performance tracking and optimization
Our Expertise
Destination Strategy & Vision Planning
We partner with destination leaders to create comprehensive tourism development plans that align with local values, economic goals, and global trends.
Long-term strategy
Tourism audits
Stakeholder engagement
Feasibility analysis
Brand Identity & Market Positioning
Every destination has a story. We shape yours into a brand platform that speaks to your audience and distinguishes you in a competitive global marketplace.
Brand strategy
Identity systems
Voice and messaging
Asset creation
Integrated Marketing & Global Promotion
We craft intelligent marketing campaigns that connect with today's traveler - blending data, creativity, and cultural insight to drive measurable results.
Omni-channel campaigns
Earned media
Digital & social activation
Destination content
Media & Trade Engagement
We curate immersive familiarization experiences and targeted outreach programs that build influential connections with global media, influencers, and tour operators.
Press & trade FAM trips
Itinerary design
Content development
Outreach strategy
Research & Data-Driven Insights
We leverage data to inform strategic direction and measure impact - helping destinations understand their audiences and evolve with confidence.
Market intelligence
Audience segmentation
Performance analytics
ROI tracking
Strategic Partnerships & B2B Outreach
We strengthen your destination's ecosystem through trade partnerships, stakeholder alignment, and co-branded initiatives that extend your reach and amplify your message.
Travel trade strategy
Partnership development
Co-op marketing
Industry alignment
Our Methodology
Insight
Identity
Impact
Each engagement begins with discovery - understanding your destination's unique strengths, challenges, and aspirations. We then build a tailored roadmap that brings together strategic thinking, creative excellence, and measurable outcomes.
Our process is collaborative, agile, and designed to align with your internal teams and long-term objectives.
A journey is best measured in the connections created rather than the miles traveled.
Our Philosophy
Our journey begins with a simple premise – to shine light on your existing attractions and paint them with the patina they deserve. In addition, the professionals at GTA assist you in identifying global trends, matching targets you’ve yet to exploit. We’re savvy international gurus who will add value to your tourist industry through brand activation and visionary ethnic marketing.
We feature each client in a new perspective, successfully meeting the expectations of modern business and pleasure travelers. Our years of expertise enable us to design programs for the underserved and politically challenged client. Whether managing eco-tourism, adventure travel or volunteer endeavors, we work to optimize your tourist offerings.
Whatever your needs, GTA always delivers above the line campaigns at below the line cost.
Proven Impact. Measurable Results
Sucesses
Every destination has a story. These are the ones we helped bring to life — through strategy, brand clarity, and global exposure
Lebanon: Switerzland of the East (6 Trips)
Syria: The Silk Road city (3 Trips)
At Tourism Authority, our work is rooted in outcomes. We don’t just deliver creative campaigns or strategic frameworks — we craft transformative solutions that elevate perception, drive visitation, and enhance economic value. Below, explore select partnerships that exemplify our approach, process, and results.
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